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The British Standard
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Custom Made Jeans
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Our measurements are taken with the garment laid completely flat, without wrinkles, and are provided in centimetres (cm).
BLAZERS & COATS
Shoulder width: Measure from one shoulder seam to the other.TROUSERS AND DENIM

Waist: Measure from one side of the waistband to the other.
Rise: Measure from the crotch seam to the top of the waistband.
Thigh: Measure 10 cm below the crotch, across the leg.
Knee: Measure 35 cm below the crotch, across the leg.
Inseam: Measure from the crotch seam to the ankle.
Hem: Measure across the bottom hem.
SHIRTS, SWEATERS AND POLOS

Sleeve: Measure from the shoulder seam to the end of the sleeve, along the outside seam.
Chest: Measure across the chest, from armpit to armpit.
Waist: Measure at the narrowest part of the waist.
Shoulder width: Measure from one shoulder seam to the other.
Back length: Measure centre back, from the collar seam to the bottom hem.
Our measurements are taken with the garment laid completely flat, without wrinkles, and are provided in centimetres (cm).
BLAZERS & COATS
Shoulder width: Measure from one shoulder seam to the other.TROUSERS AND DENIM

Waist: Measure from one side of the waistband to the other.
Rise: Measure from the crotch seam to the top of the waistband.
Thigh: Measure 10 cm below the crotch, across the leg.
Knee: Measure 35 cm below the crotch, across the leg.
Inseam: Measure from the crotch seam to the ankle.
Hem: Measure across the bottom hem.
SHIRTS, SWEATERS AND POLOS

Sleeve: Measure from the shoulder seam to the end of the sleeve, along the outside seam.
Chest: Measure across the chest, from armpit to armpit.
Waist: Measure at the narrowest part of the waist.
Shoulder width: Measure from one shoulder seam to the other.
Back length: Measure centre back, from the collar seam to the bottom hem.
Discover the perfect balance of comfort and sophistication with Brown Avenue Knitted Shirt in 100% Cashfeel Merino Wool. This luxury knitwear piece features a smooth, silky touch and a lightweight feel, making it an ideal choice for year-round wear. Designed in a classic regular fit, it’s tailored enough to elevate your look, yet relaxed enough for effortless everyday styling.
- Model BA021
- 100% Cashfeel Merino wool
- Milano knit for structure and softness
- Soft shirt collar
- Long sleeves
- Regular straight fit
- 12 gauge (12 stitches of yarn/inch)
- Model is 189cm, measures 102cm in the chest and 80cm in the waist and is wearing a size XL
Care instructions
- We recommend 24 hours between wears
- Wash gently with similar colors
- Do not use fabric softener
- Machine wash at a maximum of 30°C
Size chart (cm):
| Size | Chest | Waist | Sleeve | Back |
| S | 52 | 50 | 61 | 67 |
| M | 54 | 52 | 63.5 | 68.5 |
| L | 55.5 | 55 | 64.5 | 70 |
| XL | 57 | 57 | 65.5 | 72 |